The School of Marketing and Media at ETSU is your starting point to a dynamic career in the world of marketing and media.
You’ll learn from industry experts, collaborate with talented peers, and gain hands-on experience through internships and real-world projects. Whether you're passionate about customer behavior, animation, or brand strategy, our programs will equip you with the skills to succeed in today's digital industry.
Why Choose ETSU's School of Marketing and Media?
Digital Media is ranked the #1 Animation School in Tennessee.
Our Brand and Media Strategy master's degree is one of the fastest growing graduate degrees at ETSU.
Hands-on experience through internships, access to the Student Media Center, consulting projects, and more.
Student groups regularly earn top honors in competitions, including the National Student Advertising Competition.
Departments and Programs
Digital Media
MAJORS
B.S. in Digital Media with concentrations in:
- Animation
- Game Design
- Visual Effects
- Visualization
MINORS
Digital Media
GRADUATE
Digital Media MFA
Marketing
MAJORS
BBA in Marketing with concentrations in:
- Entrepreneurship
- Fashion Marketing and Merchandising
- Integrated Marketing Communications
- Marketing Analytics
- Marketing Management
MINORS
Digital Marketing
Entrepreneurship
Merchandising
Marketing
GRADUATE
Digital Marketing M.S.
Media and Communication
MAJORS
B.A. and B.S. in Media and Communication
MINORS
Advertising and Public Relations
Radio, Television, and Film
Journalism
Sport Media
Filmmaking
GRADUATE
Brand and Media Strategy
Graduate Certificate Program in Film Production
Hands-On Experience
Hear from students how ETSU's School of Marketing and Media has helped them prepare them for their careers.
Student Spotlight:
MARISA SARDONIA
“I feel really lucky for ETSU’s Media and Communication Department because I feel like if I had gone to a bigger school, with a bigger journalism department, I would not have gotten as much of a personal look and relationship with the professors and faculty.
They have elevated me and given me opportunities that, otherwise, I would not have had. I don’t think I could have achieved all of this outside of ETSU.”
CAREER SERVICES
The College of Business and Technology, which houses the School of Marketing and Media,
has its own Career Services department geared toward your specific major and career
goals. Students are given all the necessary resources and networking opportunities
to excel post-graduation.
HANDS-ON LEARNING
Turn knowledge into action as you create a connection between classroom instruction and real-world experience. Students will have the opportunity to participate in internships, study tours, consulting projects, student organizations, and competitions.