What is BucHouse
BucHouse is the in-house, student-powered brand agency of the East Tennessee State University's School of Marketing and Media, where innovation, collaboration, and community engagement come together to develop the next generation of leaders and creative problem solvers in marketing, media, and communication industries.
Bringing together faculty and students from disciplines including marketing, film production, animation, visualization and visual effects, digital and social media, public relations, and business strategy, BucHouse delivers strategic, insight-driven marketing and media solutions for organizations across the region.
Faculty-supervised and grounded in project-based learning, the agency provides students
with hands-on experience using industry-standard tools while supporting opportunities
to earn Adobe Certified Professional credentials in programs such as Photoshop, Illustrator,
InDesign, Premiere Pro, and After Effects. As an extension of the School’s mission,
BucHouse emphasizes applied learning, research and creative excellence, leadership
development, and long-term community partnerships, with recent collaborations including
projects for ETSU ROTC, the Tennessee Department of Health, and the Roan Scholars
Leadership Program.
"BucHouse creates one of the most valuable learning experiences our students can have at ETSU because it bridges the gap between classroom knowledge and practitioner application. I enjoy mentoring students through client-based projects because it allows students to build confidence, strengthen their professional portfolios, and discover how creative strategy, communication, and collaboration come together in practice."
Director of Master of Digital Marketing Program
Past & Current BucHouse Clients
