ETSU utilizes several strategies to engage prospective online students. Departments can benefit from general marketing efforts and information sharing.
Online Programs
- Custom webpage dedicated to sharing program-specific information.
- A program-specific inquiry form on that webpage as well as inclusion on the global inquiry form.
- Email introduction between each inquiring student and the program coordinator (or designated recipient) at the time of inquiry.
- Follow-up messages for six months covering admission, tuition, and general ETSU information.
Opportunities for Collaboration
In addition to the general strategies, departments can ask about partnering with ETSU University Marketing and Communications. Collaboration opportunities within varying levels of partnership with departments:
- Creative Design Assistance
- Digital Marketing Campaigns – custom ads for Meta, LinkedIn, and/or Google platforms with program-specific audience targeting to optimize the return on investment.
- Promotional Video Creation – current students and/or recent graduates to develop a video that can be used on the ETSU Online website and your departmental website. All of these can be included in a number of other digital platforms.
- Radio Ads – program-specific ads for streaming radio or podcasts (when available) as well as local broadcast radio stations.
- Print Collateral – brochure or rack card that can be used for your recruitment events or direct mail campaigns.