Marketing Resources

ETSU Online utilizes several strategies to engage prospective students. For individual programs, departments can expect general marketing efforts and information sharing. 

What We Provide

  • Custom webpage dedicated to sharing program-specific information.
  • A program-specific inquiry form on that webpage as well as inclusion on the ETSU Online global inquiry form.
  • E-mail introduction between each inquiring student and the program coordinator (or designated recipient) at the time of inquiry.
  • Follow-up messages for six months covering admission, tuition, and general ETSU information.
  • Individualized follow-up from one of our Online Student Specialists (Sam Counts and Lindsey Campbell) for any potential student asking a question.
  • Chat feature on our webpage monitored live by ETSU Online staff.

Examples of general marketing efforts and information sharing that all online or mostly online programs receive: 

Screenshot of an email template. Includes personalized name, major, start date, and email. It also introduces general information about a program, and lists contact information for program coordinators or advisors. At the bottom, there are buttons that are clickable. They link to application, financial aid resources, deadlines and requirements, and scholarships. This example blurs our program specific references.
This email template example introduces the Online Student Specialists and encourages prospective students to reach out. There are pictures of the two Online Student Specialists. At the end there is contact information for ETSU Online: online@etsu.edu and 855-590-ETSU (3878). There is a clickable button that says start your jorney today.

Screenshot of the ETSU Online master inquiry form. A comprehensive fillable form that includes first name, last name, email, confirm email, phone, street address, city, state, zip/postal code, how did you hear about us, degree level. It also has a place for comments and questions. Students then have to consent to receiving communications from ETSU and click submit.

Opportunities for Collaboration

In addition to the general strategies, departments can choose to partner with ETSU Online. There are collaboration opportunities and services that ETSU Online can provide with varying levels of partnership with departments. 

  • Creative Design Assistance
  • Digital Marketing Campaigns – Custom ads can be created for Meta, LinkedIn, and/or Google platforms with program-specific audience targeting to optimize the return on investment.
  • Promotional Video Creation – our team can work with current students and/or recent graduates to develop several videos that can be used for OTT (streaming television) ads. A longer informational video that can be used on the ETSU Online website and your departmental website can also be developed. All of these can be included in a number of other digital platforms.
  • Billboards – our team can work with you to design the artwork and coordinate the details.
  • Radio Ads – program-specific ads can be written for streaming radio or podcasts (when available) as well as local broadcast radio stations.
  • Targeted List Campaigns – our team can work with you to develop a list of potential students and customize a short email campaign, direct mail piece and retargeted digital ads to promote your program.
  • Print Collateral Design and Print Coordination – our team can work with you to design a brochure or rack card that can be used for your recruitment events or direct mail campaigns. A QR code can be added that directs to a custom landing page on our website.
  • Assistance with Travel Expenses – ETSU Online may be able to assist with travel expenses associated with conferences or recruitment events.