Digital Marketing
Online Master of Science in Digital Marketing
In today's fast-evolving digital landscape, the complexities of modern marketing have scaled to new levels. Data fuels its engine, automation propels its reach, and analytics steer its course, all with the customer at its core. The demand for marketers who can expertly navigate this urgent and shifting terrain is growing, creating a pivotal moment for those ready to seize this opportunity.
With an emphasis on providing a current and relevant instruction, this 100% online Master's Degree in Digital Marketing encompasses a cutting edge, innovative curriculum and learning environment with the goal of producing dynamic, agile graduates who are prepared for the fast-paced atmosphere of digital marketing.
100% Online Marketing Masters Program
The MS in Digital Marketing is 100% online giving you the flexibility you need for the education you want. Log in to courses anytime, anywhere to complete your work. Led by the same faculty teaching in our on-campus classrooms, ETSU's online courses have the same quality and outcomes as our on-ground programs.
Application Deadlines
August Classes: April 30 (International), August 1 (Domestic)
January Classes: December 1 (Domestic)
Summer Classes: May 15th (Domestic)
Helpful Application Links
Graduate Assistantships
Tuition Estimator
ETSU Graduate School
"ETSU’s digital marketing program was instrumental in preparing me for success in the digital marketing space and beyond. Immediately upon graduation, I endeavored to apply what I had learned and began down an entrepreneurial path. I founded my own company, I Am Progress, an eCommerce clothing brand that I have huge ambitions for. The professors’ guidance and expertise were invaluable, providing me with the insights and tools needed to navigate the complexities of digital marketing. I am confident I’ll continue to leverage the knowledge gained through research, understanding data analytics, and innovative marketing strategies taught by the program to drive my professional growth and my company’s success."
Why the MS in Digital Marketing
MarketabilityCompanies see the value of a candidate with a masters degree and will often note they prefer a candidate who has a masters Students get a masters degree to update skills, have the degree in hand when they are ready to change jobs, or apply for a promotion. |
Curriculum
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12-Month Program
Fall Semester
Spring Semester
Summer Semester
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24-Month Program
Fall Semester
Spring Semester
Summer Semester
Fall Semester
Spring Semester
Summer Semester
Social Media Manager
Orchestrate and execute online strategies to enhance brand presence, engagement, and
communication across various social platforms.
Web Analytics Professional
Scrutinize online data to glean actionable insights that optimize digital strategies
and enhance user experiences.
Content Creator
Crafts compelling and relevant material across diverse mediums to captivate and engage
target audiences.
E-Commerce Manager
Oversee and optimize online sales and operations to drive revenue growth and ensure
a seamless shopping experience.
Brand Manager
Strategically guide and nurture a company's image, values, and identity to foster
strong connections with its target audience.
Digital Marketing Researcher
Analyze market trends and consumer behaviors to inform data-driven strategies that
maximize online visibility and engagement.
Digital Marketing Strategist
Devise comprehensive plans that leverage various online channels to achieve specific
business objectives and foster audience growth.
Are you a future student who is interested in learning more about an accelerated Bachelors to Masters program? Click here for more information.
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The online Digital Marketing Master of Science degree program from East Tennessee
State University is provided by the College of Business and Technology and accredited
by two independent accrediting bodies. Regionally, the ETSU College of Business and
Technology is accredited by the Southern Association of Colleges and Schools (SACS). It also hold the distinction of receiving an accreditation shared by fewer than
five percent (5%) of business schools worldwide by meeting the rigourous standards
of accreditation from the Association to Advance Collegiate Schools of Business International, the premier accrediting agency for collegiate schools of business