American Marketing Association (AMA)
Where Strategy Finds Success
2024/2025 Theme: Artificial Intelligence for Business
ETSU’s AMA chapter provides students with insights into what a career in the field of marketing looks like with relevant speakers, events, and spaces to meet with like-minded peers. Professional development and networking opportunities are our main focus to grow dedicated professionals who work, teach, and study in the field of marketing. AMA equips students with the necessary resources to help shape the industry.
WHY AMA? The AMA stands as the leading professional organization for marketing practitioners. More than just complementing classroom learning, the real-world business experience provided by the organization offers students invaluable insights. This experience comes from implementing strategies, collaborating with business clients, and engaging in the professional development opportunities available exclusively to AMA students. Over 70% of our membership were recognized on the Dean's List last year.
AMA membership extends beyond your graduation date. Student members are offered the extension of a one year professional AMA membership at a free or discounted rate.
Our chapter was recognized in April 2024 as outstanding in TWO categories for AMA: Professional Development and Chapter Planning. This confirms our focus of preparing students to enter the global workforce and compete with peers.
In March of 2023, our chapter won third place in the Wall Street Journal International Case Competition! We also won an award for Excellence in Chapter Planning.
In 2021, ETSU recognized the AMA chapter during the Summit Awards with the "One To Watch" award and the national organization recognized the ETSU chapter for Excellence in Outstanding Chapter Planning and Membership.
For more info, please send us your email contact information https://forms.gle/TgFLcpHJSgffwLxD6
Spring 2025 Events
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January
JANUARY 21
Eboard meeting - spring planning
AI for Digital Marketing class begins - Cloudwise Academy, Joe McKenna, CMO
Class meets every Tuesday and Thursday for the semester from 4:30-6:00 in room 334. Must be regsitered. Includes AI Certification.
JANUARY 28
Open house - recruiting
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February
FEBRUARY 4
Philosopher's House is BACK! Members meet at the Philospher's House in downtown JC on the first Tuesday of each month to work with the local business community and assist with marketing needs. This is a great professional development experience that includes networking with local business owners.
FEBRUARY 11
Industry Guest Speaker: Chris Bowen, President of Cumberland Marketing
FEBRUARY 18
CBAT Career Fair Prep meeting - walk in and get assistance preparing for Career Fair on Feb 19th. Resumes, pitches, strategy, etc. Let us know how we can help you!
FEBRUARY 25
Mark Bays, Director of the Tennessee Small Business Development Center (TSBDC) Guest Speaker
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March
March 4
Philospher's House meeting
March 11
ICC Prep, Kennesaw State Regional Conference Prep
March 18
Spring Break - No meeting
March 25
ICC Prep, Kennesaw State Regional Conference Prep
MARCH 29 - KENNESAW STATE UNIVERSITY REGIONAL CONFERENCE
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April
April 1
Philospher's House meeting
April 2-6 AMA INTERNATIONAL COLLEGIATE CONFERENCE IN NEW ORLEANS!
April 15 Open Chapter meeting
April 22 De Stress crafting meeting
April 29 End of Year Graduation Celebration at Philospher's House
Meet Our Officers
Jenna Wiegert, President
Jenna is a senior Marketing major concentrating in Marketing Management. She is the President and oversees the chapter remotely from her home in South Carolina. Jenna is our first four year member!
Jenna comes to ETSU from Greeneville, SC. She is active on campus in Cru, as well as AMA. Her goal is to be able to help clients with social media and email marketing for business. Off campus, she loves to draw, journal, read, and spend time outdoors. Jenna chose to join AMA to serve the campus through her other passions and grow a community of fellow business students.
Sydney Ice
VP of STRIVE
Sydney, a senior Marketing student hailing from North Carolina, has played a key role
in maintaining the AMA partnership with the STRIVE program. This past summer, she
completed the first official paid STRIVE internship focused on social media. Sydney
is set to graduate in December 2024.
Israel McKenzie
VP of Recruiting
Israel, a senior Marketing student and military veteran, returned to higher education to pursue his passion for marketing after serving in the military. This fall, he will be interning with the Hands-On Discovery Center, where he'll be assisting with digital marketing and analytics. Israel's focus within AMA is on recruiting and building the chapter to support the next generation of AMA students at ETSU.
ShelC' Black
VP of Social Media
ShelC' is a junior Media and Communication student and serves as the VP of Social Media for AMA. She has a passion for designing and creating social media content, print media, and anything else that comes her way! ShelC' joined AMA as a sophomore to become more involved on campus and to build a strong portfolio of accomplishments before graduation.
Kaitlin Robbins
VP of Communications
Kaitlin is a senior studying business management and is minoring in marketing. She is VP of Communications AMA this year. Kaitlin resides in Johnson City with her cat Miso.
Kaitlin comes to us from Knoxville, TN and is active not only in AMA, but The Well, and is currently working as a content creator for North Star. Additionally, she is interning at Marketing Mel. Her long term goal is to settle down and work in marketing project management, and maybe even teach a class or two in the future.
Katilin joined AMA as a way to give back to ETSU, and looks forward to a great year for the college of Business and Technology.
Maggie Woodall
VP of Community Outreach & Engagement
Maggie, a senior Media and Communications student, joined AMA as a junior and has
a strong passion for community engagement. Currently interning at a local news station
in Johnson City, Maggie will be leading the community outreach efforts through the
Philosopher's House this year
Logan Prater
Director of Operations
Logan is a senior Finance major who discovered a passion for marketing and joined
AMA to explore it further. With a background in sales, Logan returned to school after
gaining entry-level career experience to deepen his knowledge in both finance and
marketing. As the Director of Operations for AMA, he plays a key role in keeping all
AMA activities well-organized
Milind Chaturverdi
VP of Case Study
Milind joined AMA last year as a first-year finance student. He was captivated by the AMA case study competition and took the initiative to lead the team as Vice President this year. Milind is also passionate about entrepreneurship and enjoys blending these two fields to assist others..
Click here to learn more about AMA Nationals and Collegiate Membership
