Build Lasting Memories and a Career
The B.B.A. in Hospitality and Tourism at ETSU prepares you for dynamic career mobility by blending business fundamentals with real-world hospitality experience. Through hands-on learning and strong regional partnerships, you’ll graduate ready to lead in this exciting and growing field.
What You’ll Learn: Gain expertise in customer experience and operations, along with business core principles like finance, analytics, marketing, and human resources.
Your Career Path: Launch into roles including event management, hospitality leadership, hospitality marketing, revenue management, food and beverage management, and tourism development.
Why ETSU: Few programs combine AACSB alignment, applied learning, and regional tourism assets in the way ETSU can.
Program Snapshot
Learn through hands-on coursework with real hospitality partners, including site visits to hotels, venues, destinations, and festivals.
Earn your degree where you are with the program being offered on ETSU’s main campus in Johnson City and ETSU at Sevier County, serving the state’s most tourism-intensive region.
Dig deep into learning with the regionally grounded, business-first, hospitality-focused program designed to combine local tourism assets in ways that only ETSU can.
Find your way into one of Tennessee’s largest and fastest-growing industries with clear advancement pathways into management and leadership roles.
Choose Your Concentration
As a Hospitality and Tourism major, you'll select a concentration in one of the following areas:
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Appalachian Craft Beverage and Culture
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Event Management
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Hospitality Leadership
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Hospitality Marketing
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Talent Management
What Can You Do with a B.B.A in Hospitality and Tourism?
Recreation and Events
- Design memorable travel experiences through resort and lodging management
- Manage events that stay with people long after, with lasting memories
- Bring festivals and attractions to life through learned management and leadership
Food and Beverage
- Bring exciting tastes all under one roof through food and beverage management
- Work with suppliers to ensure all the details come together
- Watch a team develop through recruiting and training of staff
Tourism and Destination Leadership
- Support and grow cultural and tourism-driven communities
- Direct and grow convention and visitor bureaus, leveraging local resources
- Forge your own path with hospitality entrepreneurship
Emerging Career Paths
- Combine analytics with tourism as a revenue management analyst
- Develop specialized occasions as an experience designer
Job Outlook
According to the U.S. Bureau of Labor Statistics, overall employment in careers related to leisure and hospitality is projected to grow from 2023 to 2033.
2024 Median Pay: $68,130 per year, $32.76 per hour
Career Services for Hospitality and Tourism Majors
The College of Business and Technology has its own Career Services department geared toward your specific major and career goals.
Career coaching, resources, and networking opportunities are available so you can graduate career-ready for a competitive marketplace.